Making ‘Ad of the Day’ on AdWeek, Guinness is on a roll globally with its “Made of More” advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the United States — the lovely, quietly patriotic ensemble called “Empty Chair.” Leave it to an Irish brewer to make the most proudly American commercial of this Independence Day season!
Whilst the Fourth of July celebrations apply to nationals of the Unites States (Australia Day is celebrated on January 26th), this ad is an approach that nicely embodies the tagline. A philosophy we can all relate to. Whether on home soil or abroad, during war or peace keeping efforts, each and every one of our allied nations has lost men and women. Too many.
A toast to absent friends:
The choices we make reveal the true nature of our character.
Your Mrs Australia